China Ready! Chinese for Hospitality and Tourism

About this event

We are supporting our colleagues at Confucius Institute for Business London, who are hosting the webinar “China Ready! Chinese for Hospitality and Tourism”.

About the event

China Ready! prepares students and independent learners to work in the hospitality and tourism industry for high-value tourism business coming from China to English-speaking countries.

During this webinar the author, Catherine Hua Xiang, will provide an overview of the book’s main features and tips to success in the sector:

• Important cultural and social awareness factors for interacting with clients from China

• Vocabulary

• Real-life scenarios

• Situational role playing and interactive listening

• Experiential exercises to encourage learning outside the classroom

About the speaker

Catherine Xiang (MEd, PhD) is an established author and applied linguist with rich experience in the higher education as well as high profile consultancy industry to businesses that wish to engage with China. She is Coordinator of East Asian Languages at LSE, Programme Director for BSc International Relations and Chinese; as well as UK Director for LSE Confucius Institute for Business London. Originally from Shanghai, she is skilled in intercultural communication, translation, foreign languages, lecturing, TV and public speaking. She is also an expert in e‑learning and innovation in language learning. Her recent publications include ‘Mastering Chinese – a Complete Textbook for Beginners’, ‘Audio‑visual Media in Language Education’ and the forthcoming ‘China Ready – Chinese for Tourism and Hospitality’. In addition to her roles at LSE, she is an executive member of the British Chinese Language Teaching Society, a school governor and chief examiner of Charted Institute of Linguists. She has recently launched her own YouTube channel “字espresso” teaching the relationship between Chinese characters and words.

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